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The Year Of …

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If 2013 was the year of social media, 2014 has been the year of video. Though marketers once declared eNewsletters dead, the massive increase in video sharing has aided the resurgence of eNewsletters, which can now feature videos right in the email window, track video plays, opens, clicks and more.

Schroder PR’s latest client quarterly eNewsletter, Clear Messages, available here, informs its email list of new clients, hires, promotions, projects and awards – one being a Phoenix Award finalist from PRSA Georgia for Schroder PR’s eNewsletter campaign for Northwestern Benefit Corporation of Georgia.

Could 2015 be the year of the eNewsletter?

– Emily Tracy, SPR

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