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Private Exchanges

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To address the changing landscape of health care, one Atlanta company has created a campaign to educate businesses that they can offer their employees more than a “one-size-fits all” model.

Northwestern Benefit Corporation of Georgia recently launched a new website section and a six-part eNewsletter campaign with videos and accompanying articles on private exchanges.

The private exchange platform, aka the “marketplace,” is based on an employer’s defined contribution to employees, allowing the business to maintain budget control. Employees then have the ability to choose the health plan portfolio that best benefits them and their families. For more information, visit northwesternbenefit.com.

– Emily Tracy, SPR

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