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Get ready Atlanta, Glossier is coming.
Following successful pop-up markets in Chicago, Miami, Dallas, Seattle, Boston, Austin and San Francisco, Atlanta-based fans can finally experience Glossier at Ponce City Market this February.
For the unfamiliar, since launching its direct-to-consumer brand online in 2014 with only four products, Glossier now sells 35 products and is valued at $1.2 billion. The brand was able to tap into the buying power of millennial women early on and gain a cult following by curating an Instagram-driven brand focused on giving women what they want – makeup that looks and feels effortless in the Instagram era.
– Veronica Miller, 360 Media, Inc.