One of the most effective ways to share your story on social media is to post on-brand content continuously. After creating the content, share it multiple ways and consistently over multiple platforms so that your audience has ample opportunity to see it.
Question whether or not your content can be stretched into a larger campaign for your brand or company, and brainstorm how it can be shared.
Begin by sharing overarching big picture ideas through blog posts, podcasts, e-blasts and even YouTube videos. Then after the larger content has been released, begin to break it down into smaller bite-sized pieces.