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These days, more brands capture headlines by taking stances on political and social issues. While the approach may capture targeted audiences year-round, a new poll suggests that two-thirds of consumers think the Super Bowl is an inappropriate place to make a statement.
With well over 100 million viewers expected for Sunday’s game, brands have an opportunity to reach a larger than normal audience. But this broad of an audience also makes it more likely to alienate half the people with hot button issues.
While past Super Bowls have featured political ads, most brands tend to be more cautious.
— Katie Cline, 360 Media, Inc.