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Huddle around the Character Playbook this Super Bowl

virtual reality

United Way is working with the NFL to help better communities. Together with Atlanta-based Futurus and CMII, the organizations have created a virtual reality (VR) experience, “Call the Play,” for visitors of the NFL’s Super Bowl Experience.

During the experience, hosted by NFL legend Jerry Rice, users will be faced with issues such as bullying and will choose ways to resolve them. Whether choosing to ignore the problem, tell an adult, or intervene themselves, they will see the consequences of their actions – or lack thereof.

The game takes approximately 90 seconds and is geared toward still-impressionable middle schoolers.

Erin O’Brien, 360 Media, Inc.

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