Home Business New Class vs. Best in Class

New Class vs. Best in Class


Whether it’s replacing “you’re welcome” with “my pleasure,” carrying food out to tables or asking customers if they need refills, Chick-fil-A knows how to serve its customers well.

Chick-fil-A doesn’t just offer the best fast food restaurant customer experience – it has created a new experience altogether. It even labels itself as “quick service,” not viewing fast food chains as competition.

What many companies often forget is that creating a new class of service, not merely a better one, is what really sets you apart. Rather than aiming to be the “best in class,” focus on creating a new experience altogether.

J.D. Crowe, Southeast Mortgage

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Atlanta 100