Customer Always Right? Part 2.

Last week, I discussed why “the customer is always right” is wrong ­– partly due to the fact that failing to manage expectations results in worse customer service. This week, I’d like to touch on another factor that emphasizes why it’s untrue: you must value your employees.

Great customer service begins with employees. By giving customers absolute authority, you’re sending a clear message to employees that they’re not valued, and your company’s service will fall short.

Instead of doting over customers at the expense of your employees’ happiness, discover the power of putting employees first and watch them put the customers first.

– J.D. Crowe, Southeast Mortgage