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The Kickstarter King is dead. Long live the new King.

After losing the record for most funds raised to Coolest Cooler last year, the Pebble smartwatch is back with a new and improved version 2.0. Within an hour of launching on Tuesday, the Pebble “Time” had already raised $1 million and as of this writing, is approaching $10 million in funding.

The new watch still boasts an impressive seven-day battery life, but has a new colored display as well as a new user interface. With a $179 price tag and 6,000 apps, Pebble may have some Apple execs concerned.

– Thomas Schroder, Krowdfund.com

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