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Building trust with prospects is one of the hardest things to do in business. To achieve it, you must demonstrate value and competence in a credible way.
Demonstrating client success though endorsement is called “social proof.” Social proof reduces risk by documenting the experience of others. Case studies describe your company’s impact and successes in an authentic way that your prospects understand. By enabling customers to tell their story, they can become your best marketing resource.
Case studies are the best way to document social proof, and according to The Content Marketing Institute, are the most effective online marketing tactic.