New Year, New Service

J.D. Crowe

Though most companies tout their customer service practices, very few actually strategize a plan to implement, improve and continually update their customer service experience. Take advantage of the refreshed New Year mindset and set resolutions to enhance your bottom line and customer experience:

·      Conduct a competitive analysis to see how your customer service measures up to your competitors’.

·      Ensure you have a quality reward system in place for employees to incentivize top-notch customer service.

·      Rather than relying on a comment card or survey, talk to 25 customers to solicit feedback and gain valuable insight into your current customer service experience.

– J.D. Crowe, Southeast Mortgage