Though most companies tout their customer service practices, very few actually strategize a plan to implement, improve and continually update their customer service experience. Take advantage of the refreshed New Year mindset and set resolutions to enhance your bottom line and customer experience:
· Conduct a competitive analysis to see how your customer service measures up to your competitors’.
· Ensure you have a quality reward system in place for employees to incentivize top-notch customer service.
· Rather than relying on a comment card or survey, talk to 25 customers to solicit feedback and gain valuable insight into your current customer service experience.
– J.D. Crowe, Southeast Mortgage