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SaportaReport introduced a novel social media marketing concept last year called Thought Leadership through which Atlanta firms have positioned executives in category-exclusive topics of expertise.
MARTA’s Chief Spokesperson Lyle Harris took the transit agency’s column a step further, turning its Thought Leadership column into a crowd-sourcing tool by letting its riders submit weekly blogs.
Winners were not only published to the 40,000-plus readers on each of the website’s pages, they received a weekly MARTA pass as a prize.
Harris, who just returned from knee surgery, hopes to, well, trot out some new crowdsourcing ideas to engage riders.