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After just one month of membership, I can already tell that I’m ClassPass-obsessed.
I can’t say that I’ve enjoyed every class I’ve taken, but each one has taught me something about what motivates me (and what doesn’t). Being able to try new exercises at amazing gyms across the city has been overall an incredibly fun experience.
My favorite part about ClassPass? You’re never bored. And if you are, you can simply sign up for a new class somewhere else the next day. Boredom with gyms is part of what previously kept me from working out – now I have no excuse.
2 comments
The smartest move Soulcycle made was staying a Premium Service and saying no to classpass.
I have run studios for years. Classpass does not work for studios. Your membership will leave you for classpass once members learn they are paying double what the others in your classes are paying. Your user base will be very angry at you. Incremental revenue is the fantasy that classpass is selling. It does not work out that way. Members abandon studios for classpass. Your loyal user base will not be happy to learn that they are paying $25 and you just sold classes to classpass at $10. You will become a $10 an hour studio and will compete with every other $10 studio around you on a per class basis for users. You will be owned by classpass.
article against Classpass in the New York Times:
http://www.nytimes.com/2015/04/02/fashion/classpassdeep-discounts-but-some-discontent.html?_r=1
She would rather pay full price at SoulCycle than see the studio become even more crowded. “I’m like, ‘Please don’t join ClassPass,’ ” she said.
Fitness Studios must not sign up with Classpass. It puts yours and everyone else’s fitness studio in danger. You cannot simply supplement your income with a little Classpass. That is the fantasy Classpass sells. Membership is critical to a Fitness Studio’s success or failure. Classpass takes this away. It is the money earned “no matter what” — the “recurring membership” that is critical to a fitness studio. Classpass takes this for itself when they take your members. A studio will need 10 regular new classpass members for every membership they lose. This is not happening and fitness studios are beginning to die. Users like Classpass just as they loved restaurant deals on Groupon. Restaurants dropped Groupon because it didnt work. Fitness studios are entering into a deal with the devil that they will not escape from because unlike a single Groupon deal… Classpass is recurring. When they take away your membership it will never come back. Classpass is a wolf in sheep’s clothing. They present themselves as a studio’s friend but really they are taking memberships away from studios. Until and unless Classpass institutes a rule to stop members leaving fitness studios to become members of classpass they are killing fitness studios. Classpass attempts to fake fitness studios out by their rule of only allow a member to go to a specific studio 3 times in a month but that only furthers the Classpass goal by getting members to go to many fitness studios belonging to nobody but Classpass. Already according to the CEO Payal over 50% of Classpass members dropped their memberships with fitness studios to join classpass. By attempting to supplement a fitness studios income using Classpass a studio introduces classpass to all its members and teaches them to use Classpass.
Hi Betty. Thanks for your comment. You bring up many interesting points that I’d never thought about before. I’ve had nothing but positive experiences since joining ClassPass, but I appreciate your insight and will do some more research about it. Thanks again!