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Creative Problem Solving

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On paper, “Creative Problem Solving” looks like buzzwords on a resume or a phrase thrown around in a boardroom. However, CPS, the brainchild of advertising executives, is a structured process that pushes individuals to go beyond conventional thinking to find creative solutions.

The model, often depicted pictorially as a hexagon, includes the following steps: facilitation, imagining the future, finding the questions, generating ideas, crafting solutions, exploring acceptance, then creating an action plan.

Unlike other traditional problem-solving methods, CPS uses divergent and convergent thinking at every stage – causing you to rethink the way you think, not just when problem solving.

Nathan Ledbetter, HGOR

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