The power of outside thinking

Every business is looking for innovative ways to engage their membership, take new approaches to advocacy efforts, get more creative in earned media outreach and liven up their events with the latest trends and best practices.

We all talk about thinking outside the box, but sometimes it’s outside thinkers who can be your strongest asset. Pull in team members from across the company for your regular department meeting, hand over the brainstorm to a junior staffer who normally doesn’t have a voice or lean on a consultant.

Bringing in new and diverse perspectives is the quickest path to new ideas.

–  Colleen Lerro Gallagher,  OnWrd & UpWrd,  The Association 100