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Company blogs can be a great asset when used strategically to help meet marketing goals.
Blogs can help drive traffic to a website, especially when stretching content in a way to be utilized on multiple social platforms. More traffic equals more eyes on a brand, which can turn into potential clients. Blogs are also a great tool to get ahead of customers by providing answers to potential questions, important facts and messaging about a brand.
Stuck on content ideas? Helpful prompts might be to share industry tips, show off the team behind a brand, or feature client or company milestones.
– Laura Cubbage, 360 Media, Inc.