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In the time of social distancing and virtual meetings, you aren’t alone in your increased scrolling through social media feeds and searching for new channels, movies and television shows.
According to an Influence Central survey, social media tune-in has increased overall by 62%, and among this group, 22% have dramatically increased their viewing time.
In addition, 57% of consumers shared they’re watching more television. And as the rise of the “Tiger King” documentary demonstrates, consumers are still relying on word-of-mouth for recommendations.
Among survey respondents, 68% were streaming content on their mobile devices and 66% streaming content on their televisions.
– Cyndee Woolley, APR, C2 Communications