Home Business James Helps Us Take Them to the Bridge

James Helps Us Take Them to the Bridge

by Jan Schroder
James Brown singing into his microphone.

In SPR Atlanta’s crisis management training, we’ve introduced a musical segment that helps clients remember the importance of a “bridge” statement.

James Brown is one of my favorite musicians. We play his YouTube segment telling his band to “Take ‘em to the bridge,” invoking the musical meaning of transitioning to a different – more funky – section of the song.

We emphasize that ignoring a question and jumping to your talking points is not only rude, it’s counterproductive. Just like James, we demonstrate the importance of practice and structure – addressing the question first, then bridging to a better (if not funkier) message.

Chris Schroder, SPR Atlanta

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Atlanta 100