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Hashtags have been around since the beginning of time in the social media world. Created in 2007 by Chris Messina, they are used to categorize information. Providing an easy link back to your brand’s website, hashtags provide useful insights on your company’s brand growth via social media.
Here is how to effectively use hashtags:
• The rule of thumb is to only use 1-3 hashtags per post.
• Don’t piggyback off trending topics and events by using relevant hashtags to sell your brand.
• Avoid using hashtags on random words in your social content that will serve no purpose to your brand.