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So long as you have a desirable project and a compelling pitch, converting casual Kickstarter visitors into real-money backers should be an easy sell. The real question then becomes how can you persuade those backers to share your project with their network?
One effective way to make your Kickstarter campaign go viral is to offer a percentage of each pledge to those who helped make it happen. Crowdfunding referral programs hosted on Kickbooster and Funded.Today enable such a strategy, creating unique sharing URLs for your supporters before tracking and paying commissions on each referral they help bring in.
– Thomas Schroder, Krowdfund.com