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Before taking off for Thanksgiving, my team came together to donate and wrap toys for Samaritan’s Purse, a humanitarian aid organization.
We didn’t do it for social media or PR, but because we feel it’s our responsibility as a successful business to do what we can to help those in need. We’re joining everyone from Fortune 500 companies to small businesses who are allocating time this holiday season to embrace corporate social responsibility.
If you’re hesitant about using company time and resources for CSR, learn the business benefits. CSR is proven to boost employee engagement, customer engagement and brand differentiation.