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When a company is looking for ways to expand its profits, many executives tend to spend dollars in advertising or R&D. However, new research published in MIT Sloan Management Review found that investing in IT has more of an impact on profitability than either of those.
The study, which looked at more than 400 global companies, found a $1 increase in IT expenditures per employee resulted in a $12.22 increase in sales per employee.
Creative innovation, increased productivity, understanding management and other positive reverberations are all byproducts of IT investment. For 2015, don’t be afraid to bet on information technology.