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When we read a book or watch a movie, we tend to remember one specific aspect that grabbed our attention and still stands out six months later. Consumers remember brand interactions in a similar way. What will people remember about your company?
Choose an aspect of your business that defines your brand and what you do best. For example, how Chick-fil-A employees say “my pleasure” after being thanked.
Communicating a brand’s uniqueness defines who you are. Differentiate who you are by homing in on one thing that separates you from the competition and incorporate it into your overall branding strategy.
– J.D. Crowe, Southeast Mortgage