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Chris Schroder, SPR, and Camry Blaising, Northwestern Benefit
We didn’t set out creating a six-week eNewsletter campaign explaining the complex concept of private exchanges for Northwestern Benefit Corporation of Georgia with the end goal of winning a PRSA Georgia Phoenix Award – it was just an added bonus after last week’s awards ceremony.
Schroder PR was thrilled that our first ever entry took home the award in the Newsletter category. We transformed what was once considered a dying medium and modernized it through the use of videos, trackable results and more.
If you would like us to explain your service offering, we have the strategy, and accolade, to help.