I recently came across an article: PR is the new SEO. Clients are constantly asking for search engine optimization help on their websites, and Google is constantly changing its algorithm – at least 40 times in the last 2 years!
The article reminds us that the goal of both PR and SEO is to create attention, awareness and trust by getting people to know and talk about your brand.
Takeaway? If you’re working with a PR agency or an SEO agency separately, you need to either get them together, or at least ensure your PR team understands SEO tools and methods.