As consumers continue to adjust their way of life during the pandemic, marketers and brands are challenged with determining what actions will linger after COVID-19 is over.
Some of the trends that will continue to be popular post-pandemic include:
• Online grocery shopping: The trend is expected to grow exponentially, up from only 3% of the grocery shopping space.
• DIY mindsets: Consumers have been adopting a do-it-yourself attitude due to low service options.
• Virtual companions: Digital assistants and chatbots have been proven useful to both consumers and businesses.
Distinguishing between temporary and permanent trends makes a difference when attracting target audiences.