In the pandemic’s aftermath, many trends will stick around

As consumers continue to adjust their way of life during the pandemic, marketers and brands are challenged with determining what actions will linger after COVID-19 is over.

Some of the trends that will continue to be popular post-pandemic include:

• Online grocery shopping: The trend is expected to grow exponentially, up from only 3% of the grocery shopping space.

• DIY mindsets: Consumers have been adopting a do-it-yourself attitude due to low service options.

•  Virtual companions: Digital assistants and chatbots have been proven useful to both consumers and businesses.

Distinguishing between temporary and permanent trends makes a difference when attracting target audiences.

– Riley Bitonti, The Pittsburgh 100