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Since 2012, the American market share for sedans has plummeted from 38 percent to below 25 percent, while SUV/crossovers’ share has rocketed from 32 percent to 50 percent. Automakers are scaling back sedan production, and Ford has discontinued them altogether.
Are sedans becoming the new station wagon, i.e. the car your dad drove? No, but they’re becoming more niche. Mercedes-Maybach, Kia, Tesla, Alfa Romeo and Genesis have all successfully launched new sport/luxury sedans in the past two years.
While crossovers have become the “everyman car,” sedans continue to appeal to the luxury and lead-footed crowd.