What’s a pamplemousse anyway?

Atlanta-based marketing company 31South is challenging the Wisconsin-based seltzer giant LaCroix to a rebrand.

The agency, which specializes in brand strategy, reached out to the cult beverage giant telling them it was time for an upgrade, but not to worry – they’re there to help. LaCroix’s response? Get 100,000 signatures and they’ll ditch their iconic design for a fun new look.

The petition, which has already garnered over 65,000 signatures, can be found online, along with a complete presentation filled with graphic mock ups and new copy.

What’s your take? Tried and true or new and fresh?

– Erin O’Brien, 360 Media, Inc.