Tips and tweets: How to write for social media platforms in 2023

Social media content plays a crucial role for businesses and organizations aiming to communicate with their current audiences and interact with potential new followers. Each social media platform provides unique opportunities for building brand awareness and measuring online social media effectiveness.

Some of our best tips for creating content:

1. Understand your audience.

2. Conduct a keyword search before you start drafting copy.

3. Hashtags improve discoverability and highlight common themes of what your message conveys. Compared to standard blogs and online articles, photos and videos can help you increase page views, likes and comments.

4. Remember to always include a call to action.

– ECPR Texas, The Austin 100