A brick-and-mortar location of singer Rihanna’s Savage X Fenty brand is now open in Atlanta’s Lenox Square Mall. Savage X Fenty is known for its inclusive loungewear, lingerie and, most recently launched, athleticwear.
Rihanna first launched Savage X Fenty back in 2018, starting as an online-only brand. The brand then began opening physical stores in 2022, and Atlanta is its sixth overall location and first location in the South.
The Atlanta store also features technology from FIT:MATCH, which takes a 3D body scan of individuals who opt-in to help each shopper find the best-fitting products based on their body type.