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The art of PR in action

by The 100 Companies
The art of PR in action

Daily White House press briefings are back, and I’m giddy.

As a PR practitioner, it’s always helpful to watch others in action — and White House press secretary Jen Psaki is masterful in her craft. As viewers, we may not agree with the updates she shares, but I think we can all agree that she knows what she’s doing. Her approach and message delivery tactics show this is not her first rodeo. Her use of first names makes it personal; her ability to make a jab less confrontational and more conversational is brilliant.

It’s an art to watch and I’m obsessed.

Tara Murphy, 360 Media, Inc.

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Debbie February 5, 2021 - 9:08 pm

She doesn’t have a clue. I haven’t seen her answer one question.

Susan Ryan-Shannon February 6, 2021 - 3:29 am

I’ll circle around to it!

Jame February 7, 2021 - 5:12 pm

I did’t understand how the CDC director’ comments on kids going back to school from the CDC podium were personal views. I believe Paski’s remarks on the Director’s comment were dishonest and misleading. But then Biden’s way of combating unemployment is to unemployment folks through executive order and call that job growth. Welcome to the United Socialist States of America.


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