Daily White House press briefings are back, and I’m giddy.
As a PR practitioner, it’s always helpful to watch others in action — and White House press secretary Jen Psaki is masterful in her craft. As viewers, we may not agree with the updates she shares, but I think we can all agree that she knows what she’s doing. Her approach and message delivery tactics show this is not her first rodeo. Her use of first names makes it personal; her ability to make a jab less confrontational and more conversational is brilliant.
It’s an art to watch and I’m obsessed.