Home Business The art of PR in action

The art of PR in action

by The 100 Companies
The art of PR in action

Daily White House press briefings are back, and I’m giddy.

As a PR practitioner, it’s always helpful to watch others in action — and White House press secretary Jen Psaki is masterful in her craft. As viewers, we may not agree with the updates she shares, but I think we can all agree that she knows what she’s doing. Her approach and message delivery tactics show this is not her first rodeo. Her use of first names makes it personal; her ability to make a jab less confrontational and more conversational is brilliant.

It’s an art to watch and I’m obsessed.

Tara Murphy, 360 Media, Inc.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Atlanta 100