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Five years of The Atlanta 100

by Jan Schroder
Atlanta 100 issue

This week marks the fifth anniversary of The Atlanta 100 – a simple idea our small team had that we could add something of value to the media landscape.

Noticing readers were not clicking the “read more” link on many eNewsletters we distributed for our clients, we tried to come up with a model where you didn’t have to click for more. The idea, based on our increasingly short attention spans, caught on. Now we have similar publications launched in 16 other markets with another to debut next month in Southwest Florida.

Thanks for reading. Stay tuned for more innovation soon.

Chris Schroder, The 100 Companies

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