A little piece of candy goes a long way

Traveling each week around the U.S. and other countries helping to extend The Atlanta 100 concept – we just launched our 17th, The Arizona 100, last week – I’ve discovered a sweet way to increase the chances I get a response: chocolate and caramel.

If a PR firm owner doesn’t respond to my email invitations to stop by or meet me for a short chat, I visit their office with a gift bag of 100 Grand candy bars.

I don’t always get the meeting – or the sale – but I leave a lasting impression, at least as long as the candy lasts.

– Chris Schroder, The 100 Companies