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What Amazon Will Do for Atlanta

by Jan Schroder
map highlighting top contenders for Amazon's next headquarters

Atlanta has joined dozens of other U.S. cities dreamily competing for Amazon’s second headquarters. If Atlanta is selected, the impact will prove as historically significant as the growth of Coca-Cola, Delta’s 1941 headquarters relocation here or the unfolding development of the BeltLine.

A UGA professor cautions in Forbes that the math won’t work in favor of whichever city wins.

In the more likely scenario that Atlanta doesn’t win, our weaknesses will be exposed again – lack of transit and cultural and economic disparities with the state that surrounds us – hopefully prompting our leaders to do something to correct them.

Chris Schroder, SPR Atlanta

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