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Are You Crisis-Ready?

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A man rowing along the ocean in a cardboard box, surrounded by sharks.

Is your team ready to respond to a crisis? The answer is NO if you answer “no” to more than three checklist items:

• We have established a crisis team and formal notification plan to key audiences.

• We have identified potential crisis situations and developed strategies for responding to each.

• We have appropriate social media plans for crisis communications, as necessary.

• At any hour, our crisis team knows how to contact each other.

• Our organization has a formal communications policy to provide media with information.

• Our spokesperson has received professional media training and is an integral part of our management team.

Tara Frier, The Boston 100

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