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SalesLoft: A Story of Perseverance


In 2011, with the statistic of 90% of tech startups failing in their first year looming over its heads, SalesLoft launched and …. failed.

After its first year, the sales engagement platform was forced to reinvent itself and start anew. Hitting the refresh button proved to be successful – winning the company the Atlanta Business Chronicle’s Best Places to Work in Atlanta in 2015 for a medium-sized business and providing its more than 800 clients with a 300+% increase in appointments through its innovative customer acquisition software.

In the words of Drake, SalesLoft truly “started from the bottom, now [it’s] here.”

Haley Haas, SPR Atlanta

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