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With all the wackiness in the presidential election, it’s been amusing to follow a somewhat less significant controversy.
Recently Atlanta’s Westminster Schools introduced a new logo. School alumni erupted, launching a change.org petition and raging on Facebook. The school responded Friday, darkening the color. Frankly, I thought the logo was old and tired back when I was a bored 7th-grader recreating it with my compass.
Our PR firm helps organizations refresh their brands, but most of the work is done upfront – gaining constituent buy-in. There are simple rebranding rules, one of which should be: don’t emulate Volkswagen.
1 comment
There mIGHT HAVE BEEN A DAY WHEN EMULATING VOLKSWAGEN WOULD HAVE BEEN CLEVER AND EVEN ADVISABLE. THIS IS NOT ONE OF THOSE DAYS.
I’M ALL FOR NEW IMAGES, BUT THIS NEW LOGO HAS NOTHING GOING FOR IT – IT COULD BE FOR A CAR, A HOTEL, WOODWARD ACADEMY – ANYTHING! OF COURSE, PEOPLE CAN HAVE A TENDENCY TO RESIST CHANGE. PARISIANS HATED THE EIFFEL TOWER WHEN IT WAS BUILT, TOO. THIS LOGO, HOWEVER, IS NO EIFFEL TOWER. IF YOU’RE GOING TO OFFER UP SOMETHING NEW, MAKE SURE IT IS GOOD NEW. THEN YOU HAVE A LEG TO STAND ON WHEN COUNTERING C.A.V.E.MEN (CITIZENS AGAINST VIRTUALLY EVERYTHING).
GET A BETTER DESIGN AND THEN WE’LL TALK.