“We need to stop interrupting what people are interested in and be what people are interested in.” –J. Walter Thompson, CCO Craig Davis
On Tuesday, I (virtually) attended a five-part webinar marathon presented by the American Marketing Association where content experts reinforced the need for companies and brands to implement quality content marketing campaigns. Topics included how to utilize technology, perfect SEO and strategize your content marketing plan.
The first step, according to Newscred’s Michael Brenner, is to create a content marketing mission statement: Become a destination for (target audience) interested in (topics) to help them (customer value).