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Behind the Scenes

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– Click to enlarge video by MaxMedia

By now, you’ve probably heard of AT&T’s exclusive Beats Music subscription deal that “should sound good to families,” which launched earlier this year. Atlanta-based digital marketing firm MaxMedia is offering a behind-the-scenes look at the digital content it created, which is shown on screens in AT&T retail stores.

“MaxMedia produced a two-phased campaign to promote AT&T’s Beats Music Family plan. Both phases included a live action shoot on our set with the addition of motion graphics and animations,” said MaxMedia Senior Project Manager Lindsey Gall.

Watch the video to see how Beats went from an Atlanta studio to AT&T stores!

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