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Communicating Strategy

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Our nation’s business schools produce skilled strategists who can concoct brilliant paths to success. But the best strategy is worth little unless everyone in the organization grasps it.

Every employee needs to understand the organization’s strategic objectives and the steps to reach them. This shows employees how their departments and their jobs support a given step that leads to the overall goal.

A clear understanding of where the organization is headed gives employees context for their jobs and underscores their value to the firm. This drives collaboration, creativity and teamwork. Communicating strategy to every colleague is well worth the effort.

– Kip Caffey, Cary Street Partners

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