Every April, Atlantans enjoy the blooming of our dogwood trees and the Atlanta Dogwood Festival that celebrates them. Walter Rich, the founder of Rich’s department store, started the first festival in 1936 to make our city famous and to lift spirits during the tough times of the Depression. That first festival featured parades and carnivals along with performances by the Philadelphia Symphony and the Metropolitan Opera.
A few years later, the festival was discontinued in 1941 for WWII. It was revived in 1964 by the Women’s Chamber of Commerce of Atlanta and is held in early April in Piedmont Park.