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Gillette takes on toxic masculinity

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Men’s razor brand Gillette recently launched a new advertising campaign tackling toxic masculinity, bullying, sexism in the workplace and the #MeToo movement, among other topics. The video, which has been viewed over 27 million times on YouTube since it was released two weeks ago, has sparked intense controversy online.

No matter which way you lean in the debate around the video, it is clear that the advertisement has worked wonders in creating engagement for the brand and started an important dialogue surrounding masculinity in our society. If you haven’t had a chance to check it out, watch for yourself here.

Katie Cline, 360 Media, Inc.

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