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After 13 years of ups and downs, Scion is following the way of other automotive dodo birds Saab and Saturn. Parent company Toyota is axing the youth-oriented sub-brand after sales have steadily dropped since ‘06.
It’s not a loss for Toyota – millennials are simply buying Camrys and Corollas, which have gone from nerds to prom queens this generation.
The great bang-for-the-buck iA sedan (just a rebadged Mazda2), decent iM hatchback and much-loved FR-S driftmobile will be rebadged as Toyotas in ‘17. Oddly, the bestselling Golf GTI-wannabe tC coupe will retire this year.