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Nielsen’s recent report, “Global Trust in Advertising and Brand Messages,” found that 92 percent of consumers prefer word-of-mouth recommendations over other forms of advertising. This is particularly true for professional service firms.
If customers have an excellent experience, they transform into a free, credible resource and will share their experience.
Though you may be drawn to Google advertisements or Yelp reviews to find a lawyer, look no further than your neighbor, friend or coworker. You’ll hear the good, the bad and the ugly about their experience with their family law attorney, which can help you in finding the right one.
– Harmon W. Caldwell, Jr., Caldwell & Watson LLP