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In 2011, my daughter Sally discovered a baby squirrel had fallen from a backyard tree. Hoping the mother squirrel would eventually repossess her offspring, Sally carefully secured it on a towel on her deck behind a baby gate.
Then Sally filmed the mom’s next moves and posted the video to YouTube to share with family. Expecting a few dozen views, it has recently surged above 1.4 million – and 720 comments.
In a world of news alerts, tweets, one-emoji responses, is this slow-moving, four-minute, homemade video a tonic, an elixir, a harbinger of desire for simpler times?
– Chris Schroder, The 100 Companies