Amid threats from the Trump administration to ban the wildly popular TikTok app in the U.S., Facebook has released its version called Instagram Reels.
The idea is similar: users can record and edit short-form videos with creative effects, music or other audio to be shared on Instagram feeds or in Explore. If you’ve used TikTok before, the experience will feel pretty similar – the username and caption are included in the bottom left, and you flip through videos by swiping up.
Reels is built into the Instagram app, which is an advantage because it means no new app is needed.
– Katie Cline, 360 Media, Inc.