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Illusion of control

by The 100 Companies

I’ve said that PR is like hostage negotiation — understanding the psyche of your client and media, keeping cool in a crisis, thoughtful in delivery, void of emotion, calm voice, artful word choice, masterful in conversation direction.

I’ve since stumbled upon Chris Voss, hostage negotiator turned business consultant and author. I recently participated in a virtual event with Voss and am reading his book, “Never Split the Difference.” He shares that responses from unsubs have different meanings. “You’re right” means stop talking, “that’s right” means you get me. Getting what you want is an art, and knowing how wins the battle.

Tara Murphy, 360 Media, Inc.

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The Atlanta 100