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Chick-fil-A is pouring into the drinks business with Daybright, a new beverage-focused concept it’s set to debut in the Atlanta area later this fall.
Rather than its signature chicken sandwiches and waffle fries, Daybright will spotlight specialty coffees, cold-pressed juices, smoothies and other inventive beverages crafted for all-day enjoyment. The menu may also include a few light bites and seasonal surprises to complement the drinks.
Developed by Chick-fil-A’s innovation arm, Red Wagon Ventures, the concept aims to tap into the fast-growing “fast casual drinks” trend while offering guests a refreshing new way to experience the brand’s signature warmth and hospitality.
– Rehgan Smith, 360 Media, Inc.