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Creating a new level of customer service is not a one-time decision, but a continual process. Even businesses equipped with the best strategy and training must be continually adding, eliminating and tweaking their customer service practices.
A seemingly obvious, but often neglected step in this process is reflection. The only way to effectively inspect what you are doing is by first reflecting on what you have done.
Before looking ahead, take the time as a company to look back and evaluate what worked and what didn’t. Only then will you be able to raise the level of your customer service.
-J.D. Crowe, Southeast Mortgage