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Local Atlanta Hawks fans will have a new way to watch their hometown team this season thanks to a broadcast partnership with Gray Media.
Beginning with the upcoming 2026-27 NBA season, all non-nationally televised regular-season games will air free over the air on WANF (Atlanta News First) and the Peachtree Sports Network. The agreement expands access for fans across Georgia while making Gray Media the Hawks’ official local television partner.
By eliminating the need for a cable subscription to watch most games, the deal reflects a growing trend among professional sports teams to prioritize broader audience reach and community engagement.
– Rehgan Smith, 360 Media, Inc.